Shopper Marketing Agencies

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Velocity Worldwide

Velocity Worldwide

Shopper Marketing

VELOCITY WORLDWIDE IS A GLOBAL SHOPPER ENGAGEMENT AND CUSTOMER EXPERIENCE AGENCY. - We use our one-of-a-kind disruptive marketing technology platform to make retailers more money, managing their customers from home to the store and back again, using their data to send customers timely and relevant messages, pre-store, in-store and post-store, getting them to spend more money. The Velocity value proposition is quite simply “more shoppers, spending more, more often” – our company is a unique combination of creative marketing and personalisation technology. We create and activate highly targeted sales campaigns using our shopper engagement platform, Darius, to engage each shopper with personalised and relevant content to get them into the store, growing the basket and keep them coming back for more. The Darius “software as a service” revenue generating platform, which runs “in the cloud”, allows us to manage the full shopper journey – pre-store, in-store, post-store – on behalf of the retailer but to the benefit of all stakeholders, including suppliers and brands. We can integrate with any in-store technologies (such as Wifi, digital displays, iBeacons, point of sale, dynamic lighting, IOT devices, etc. as appropriate) but always with the shopper at the centre, providing a single view of their behaviour. We can engage via email, SMS, social media, mobile apps and place “calls to action” on physical marketing too – so that all communication channels are tracked and measured – improving return on marketing investment. Velocity provides a managed service and strategic guidance to clients and their supplier partners to make sure that benefits are delivered quickly and built upon – we never say “here is the software, get on with it!” Velocity Worldwide is headquartered in Belfast, Northern Ireland with offices in Dublin, London and New York. Previous Work & Testimonials: Virgin Testimonial & Case Study: Augmented Reality Shopping Malls Case Study: Shopping Mall 2018 Review: Kuwait Motor Town CIty: Wagamama: UNIQLO: Dairy Queen: Henri Bendel: Forever 21:

50 - 100 Staff
New York


Shopper Marketing

ABOUT DIRECTOHISPANIC - Events and promotions are useful tools for brands to employ with all consumers. With Hispanics, promotional initiatives should try harder: to create a lasting emotional connection in order to generate real value from an investment. Brands not only need to encourage trial among Hispanics. They need to lay the foundation for long-term customer loyalty to build and sustain market share. That is where we come in. DirecToHispanic is a full-service marketing promotions agency with years of experience with the likes and dislikes, habits and practices of our community -- in their language, whatever that may be, Spanish or English or a combination. Bottom line, we create measurable programs that deliver sales among Hispanics and a positive return on investment. We live by our results. We help our clients: a. Maximize their understanding of Hispanics. b. Strategize on an effective and specific plan for engagement. c. Take advantage of new shopper marketing and digital trends and adapt them to Hispanic consumers. d. Establish concrete success benchmarks, including return on investment. e. Lay the foundation for growth in this vital consumer segment. Our rich history and experience includes working with top brands as well as national retailers to generate go-to-market plans, shopper promotional strategies, field activations and celebrity endorsements. DirecToHispanic focuses on our clients’ needs and provides culturally relevant programs supported by our years of combined experience, field insights, market research, unique digital assets and strategic partnerships. Creating ways to move product and create an emotional connection between brands and Hispanic consumers is at the forefront of what we do. It’s where we shine, and we strive to imprint a contemporary and creative reflection of the rich and diverse U.S. Hispanic market on every single campaign. We are a corporate member of The Path to Purchase Institute since 2014.

10 - 49 Staff
Long Beach
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