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PGR Media

PGR Media


INTEGRATED MEDIA AGENCY - Call us innovative. Call us insightful. Call us when you want your brand to be noticed in a meaningful way. Because we believe in the power of big ideas. Ideas that, when combined with creative positioning, lead to multidimensional media campaigns that are not just noticed, but talked about, pointed out, clicked to, engaged with and impossible to ignore. PGR Media was born in NYC as a media-consulting firm established to fuel emerging brands with creative media thinking. Our independence and agile size allow an unconventional approach to the marketplace. And with offices in Boston and NYC and partners around the globe, our clients get the dedicated talent of a small agency, with the global reach of a large media network. We marry the art of persuasion with the science of numbers to create a balance of branding and accountability. By crafting integrated media strategies that combine creative, media and analytics, we connect the best audiences to some of the best-known brands in the world. We believe in bringing brilliant ideas to life by connecting the most desired consumers to relevant brands through the most relied-upon media channels. This relationship allows us to change the way people let your brand into their lives. And we believe every client is important. So we surround your business with media gurus who balance the art and science of media planning to create programs that are memorable. Relevant. And on brand. Our proprietary planning method, PGRConnect, measures results and creates memorable media success stories. With a deep foundation of industry knowledge, leading industry research (MRI, MMR, CMR, plan) and proprietary tools like Geotracker, Demotracker and Mindframe, PGR crafts engaging media plans that ensure impact and efficiency.

50 - 100 Staff



ABOUT US - THE PROMISE. Creating the perfect message is only part of your marketing challenge. In order to drive results, you need to deliver that message to the right people. This raises questions. Who are they? Where do you find them? How do you choose the best possibilities on a fixed budget? For any media question, MediaSpark is the answer. We can discover your best audience. Then, we can tell you where to place your message so that they discover you. THE PROCESS. 1. Identify the audience. We can help you choose your best audience using our custom databases. We can use your proprietary list. Or we can use a combination of each to maximize your reach and relevance. 2. Understand audience interests. Once we’ve identified your potential customers, we analyze their interests and behaviors to understand the topics they seek out and consume. 3. Match media to behavior. By understanding your customers’ interests, we can target them with the right media at the right time in the right place. 4. Optimize throughout campaign. Monitoring results throughout the campaign lets us adjust specific media to ensure we’re maximizing your budget. THE PARTNERSHIP. MediaSpark partners with businesses and agencies to ensure their campaigns thrive in and across all media. At the core of any partnership are the people involved. And at the core of MediaSpark is company president, Patsy Sumner. With nearly 20 years of experience in consumer packaged goods on the client-side, Patsy recognizes the demands of rigorous budgets and timelines, as well as today’s almost universal expectation of doing more with less. She also understands the position of everyone involved in a major campaign—from CMO to brand manager to agency account team. And she has hands-on expertise at every stage of the process, including research development and data analytics to strategic development and campaign launch.

< 10 Staff
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