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Asana: Company and platform naming

Branding
Naming
Catchword
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0 Client Reviews
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Oakland, United States
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Project Overview

Facebook co-founder Dustin Moskowitz tapped Catchword to name his new software company. Asana (“yoga pose”) reflects his love of yoga and how the platform helps people manage complex projects with focus, flow, and clarity.

Client

Asana

Tags

technology naming
company naming
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