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Creative, Strategic Naming

Catchword is a trusted leader in brand name development, creating impactful names for clients worldwide in every sector since 1998. With offices in the San Francisco Bay Area and New York City, Catchword helps companies—from startups to Fortune 50s—find that most important band asset, their name.

Whether for a single engagement or a long-term retainer relationship, clients turn to Catchword for company and product naming, naming strategy and architecture, and taglines. A few of the well-known brand names Catchword has created include Asana, Vudu, Upwork, FireEye, Fibrance for Corning, Rancher's Reserve for Safeway, Optane for Intel, and Attain for Aetna.

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