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Atlas: Naming a Volkswagen SUV

Branding
Naming
Catchword
0.0
0 Client Reviews
N/A
< 10
Oakland, United States
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Project Overview

We were excited when VW called on us to name their sturdy 7-seat SUV. Working with VW’s US, German, and Chinese marketing teams, we created Atlas to express the car's size and strength and suggest a titan among SUVs.

Client

Volkswagen

Tags

car naming; auto industry
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