Campaign that saved a division
Paid Search & Paid Social Advertising
Graphic Design
Marketing Strategy
Project Overview
Invensys Software Systems developed a great product that no one in its target audience could understand – software that would allow manufacturers' legacy software systems to talk to each other and work together. The division lacked focus, was floundering and losing money. We created a campaign that clearly spelled out for the first time what these products did and how they benefitted manufacturing companies. Both verbally and visually the ads did this in very understandable, human terms. They attracted top readership scores in B2B magazines, whose advertising departments were so impressed they upgraded them to premium space at no added cost. And the campaign was a major factor in enabling the division to earn its first profitable year ever.Client
Invensys Software Systemshello@agencyspotter.com417 12th St W Suite 110, Bradenton, FL 34205 USA© 2012-2026 Agency Spotter LLC