Project Overview
It’s not often that an agency has an opportunity to work with a client that wants to authentically break the mold of a conservative and tired market. Prominent plastic surgeons Dr. Stephanie Cohen and Dr. Rick Winters were tired of “more of the same” in the healthcare marketing space.
They came to us to give them a brand and a strategy that would stand out among the competition. They didn’t want to see the ubiquitous reclining female on a beach or the already tall, dark and handsome model gazing into the near distance presumably wishing he was even more handsome.
Our approach was to focus on these two impressive doctors, show them as real people, not as unapproachable, know-it-all’s…What a revolutionary concept! Our work started with a comprehensive branding study and marketing strategy. We then shot an award-winning photography portfolio aimed at humanizing the doctors and built a site that would function as the practice’s primary sales tool.Client
Cohen/Winters Plastic Surgery
