"Do the Math" product promotion
Paid Search & Paid Social Advertising
Direct Marketing
Marketing Strategy
Project Overview
A new product development initiative that costs a manufacturer millions warrants a hard-hitting, comprehensive, and consistently messaged product launch campaign. Case in point is the “Do the Math” campaign SMS created for New York Air Brake / Train Dynamic Systems. Comprised of tools for the channel, customer presentations, print advertising, digital ads linking to traffic-tracking landing pages, and a workbook that both speaks to and engages with rail industry’s many influential ‘economic buyers’ – this campaign does the trick.Client
NYAB | Train Dynamic SystemsTags
sales channel tools
rail industry
industrial marketing
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