What do you want to have happen?
Located in Upstate NY -- with deep experience in B2B marketing -- SMS begins every new client relationship (and every new project) with a single, sometimes misleadingly simple, question: What do you want to have happen?
Do you want to introduce an existing product to a new geographic or vertical market? Are you looking to cross-sell a new service to your existing customer base to increase penetration? How about enlisting, training, or motivating sales channel partners? Or do you want to build 'buzz' or support among often elusive 'influentials' who can drive product acceptance?
Based on your answers to these questions, we'll help you define and prioritize your goals and metrics. Examine, and if need be acquire, additional data from customers, competitors, or the market at large. And then proceed to building you a fully informed, well-conceived communications approach aimed squarely at your objective.
Contact Doug Smith, founder and principal, to initiate your first, no-cost consultation at doug@onlinesms,com