Project Overview
Sun Country Airlines is a Minneapolis-based international airline focused primarily on family vacation and destination travel. Having undergone an ownership change and a shift in management, the airline was on an aggressive and aspirational growth path. But none of that was possible without pilots. Since 9/11, the entry of pilots into the workforce had slowed drastically because education is expensive and job opportunities are limited. Sun Country Airlines was looking for ways to attract and engage pilots interested in a certain lifestyle by being true to the overall corporate brand.Client
Sun Country Airlines