Project Overview
When our relationship began in 2001, the aim was to help MINI punch way above its weight and make other car companies look like dinosaurs: lumbering behemoths out of step in a world led by nimble, quick-witted brands that weren’t afraid to act human and radically simplify. Fifteen years, six new models and millions of miles later, we’re proud to have played a major role re-introducing this iconic brand to America.Client
MINITags
automotive
CRM
MINI
social