Project Overview
Sites like Rent the Runway have revolutionized the fashion world by making it easy and inexpensive to sport the latest trends in formalwear. But how do you keep up with the trends when you’re heading down the slopes? With Kitlender, you can lease your favorite ski, snowboarding, outdoor equipment and apparel at a fraction of the cost to buy without leaving the lodge. Perfect for the casual ski bunny or the pro that just wants to try out new gear before buying. We branded this new startup across the board (so to speak). From naming to packaging to website and marketing materials. All with a tonality that is sporty, modern, and dedicated to keeping your gear as fresh as the powder. We did the strategy and positioning, naming, packaging, collateral, UX/UI, web design and custom illustration for this innovative websiteClient
KitLenderTags
outdoor
apparel
ski gear
snowboard gear
rental services
skiing
snowboarding
ecommerce
action sports
kitlender