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Life Brand

Branding
Packaging Design
Marketing Strategy
Shikatani Lacroix Design SLD
5.0
6 Client Reviews
50,000+
50 - 100
Toronto, Canada
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Project Overview

Shoppers Drug Mart retained Shikatani Lacroix to develop a new brand positioning and portfolio optimization strategy for its Life Brand private label, Canada’s No.1 health brand. Shikatani Lacroix completed the initial brand positioning in 2012, including an updated logo, portfolio reorganization, along with subsequent packaging design with a full rollout to 1,700 SKUs.

Client

Shoppers Drugmart
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