Project Overview
The MSLGroup won Campaign of the Year, Product Brand Development Campaign of the Year, Cause-Related Campaign of the Year and also the Best Use of Social Media/Digital at the 2015 PRWeek Awards for the #LikeAGirl campaign from Procter & Gamble and Always. So basically the PRWeek judges thought this campaign was awesome…!
It was called “a smart, very sophisticated, one-of-a-kind program that made a difference.”
With such high praise, the viral video and campaign summarized the impact of the phrase “like a girl” and showed how girls of all ages interpreted the phrase. Many attributed the phrase to mean weakness, but the video showed that with some insight, we could help change what the phrase meant.
The video was viewed over 75 million times on YouTube with 4.5 billion global media impressions and also increased Always’ Twitter followers by 195%. I agree with the judges, this video was awesome!Client
Always
