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Mighty Quinn's Barbeque

Event Marketing
Public Relations
Media Planning & Strategy
The DSM Group, Inc.
0.0
0 Client Reviews
N/A
10 - 49
Franklin Lakes, United States
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Project Overview

There are few things we love more than marketing, advertising and public relations. But really good BBQ is one of them. When Mighty Quinn’s Barbeque launched its first location in the Garden State, the founders came to us to help them open the doors. Utilizing the exceptional brand elements that the restaurant had previously developed, we designed a premium invite that we hoped would bring the press in…drooling. We combined a rustic wooden crate designed to match the restaurant’s wooden decor accents, a custom label and invite. The package housed a generous bottle of Mighty Quinn’s sauce. We then went to work on the local press, media and political contacts. Our team was on hand to make introductions, follow up and organize press opportunities. It should be noted that our biggest takeaway from the relationship has to be the burnt ends. Yum!

Client

Mighty Quinn’s Barbeque