White Claw Hard Seltzer | Brand Launch
Innovation
Branding
Marketing Strategy
Project Overview
When the parent brand, Mark Anthony Brands (better known for Mike’s Hard Lemonade), launched White Claw Hard Seltzer, the spiked sparkling seltzer category was niche regional category. The parent company developed a truly innovative product for the active, health-conscious consumer who were looking for a flavored adult-beverage alternative to light beer. It was our job to bring the product to market.Client
White Claw Hard SeltzerTags
white claw
white claw hard seltzer
hard seltzer
white claw spiked seltzer
spiked seltzer
CPG
consumer packaged goods
adult beverages
beverage marketing
hard seltzer branding
brand development
integrated campaign
truly
truly hard seltzer
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