Mountain Equipment Co-operative e-Commerce Redesign
Marketing Strategy
Digital Marketing
User Experience
Project Overview
How does an established, trusted brand reinvent it's online shopping experience without alienating their existing audience? MEC was facing this scenario in the Spring of 2013 and brought the UX Guys in to help solve the problem. Challenge We began by examining both existing and prospective MEC members and streamlined the online shopping experience for their typical activities. From there, we engaged key stakeholders in rapid collaboration sessions, where we prototyped the e-commerce experience with attuned attention to detail through every iteration. Results In the end, we were able to simplify and enhance the experience as a whole -- from campaign and product landing pages straight through to an easier, more friendly checkout process. MEC was blown away by the speed, thoughtful design decisions, and attention to detail the UX Guys brought to the project, all under a very tight timeline.Client
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