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We spark insights and create moments of engagement.

Get real about your users and collaborate with our designers as we guide you in creating your site or app.

Set the course for simpler implementation with prototypes and save time and money as we validate with usability testing.

The bottom line: Your digital project deserves a team of great people who can meet tough challenges.

We will inspire you and your team to embrace customer experience through insight, engagement and creativity.

Founded in 2007, we are one of Canada's leading digital experience consulting firms. We have a team of thirteen full-time user researchers and interaction designers.

Our only focus: user research and usability consulting, allowing us to provide services in digital strategy and interaction design.

We believe in understanding both the business and the customer (or user). We make sure we are grounded in the economic realities of your business. We encourage flexibility and collaboration in our plan, objectives or scope.

Are you an agency? We work with some of the world’s leading interactive agencies (VML, Razorfish, Geometry and TribalDDB to name a few), along with marketing, consulting and design firms. We provide information architecture and user experience expertise on an as-needed basis through flexible engagement. We are adept at fitting in seamlessly with project teams in different working environments.

Do you just need help creating a better user experience? We work with a wide range of clients, large and small, delivering user experience and information architecture services to marketing, IT and leadership teams. We’ve worked on intranets, microsites, e-commerce initiatives and complete redesigns. Our goal: a positive impact on every project, and an assurance of success through an improved user experience.


ATB Financial: Alberta BOOSTR

With a highly collaborative and iterative approach, we helped ATB Financial conceive and implement their crowdfunding site for Albertans. Through user research with real Albertans we helped define the insights that make the site rock. We prototyped with weekly client reviews and then conducted usability testing with more real users to ensure that the site worked. Then we helped ATB select the right vendor for implementation. Great client, great project and great results. Visit now.

Client Reviews (1)

Professional, punctual and efficient

User Experience

Budget Range
$20,000 - $60,000

We worked with Paul and the UX Guys crew to do some research and prototyping work for an early entrant mobile app in the wearable wellness space. Smart people, very thorough and reasonable costs. We never wanted for support or worried about delivery. Pleasure to work with these guys.

Health, Wellness and Fitness
almost 9 years ago
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