Nelly Furtado : Guerrilla Nuit Blanche
Innovation
Environmental Design
Experiential Marketing
Project Overview
When imagination hits reality wild things can happen. In a balcony high above the city the derooted crew thought it would be cool to do a guerrilla performance from the balcony during Scociabank Nuit Blanche with none other than Nelly Furtado. What happened next was a combination of guts and brains. A video mock-up, the clients instant approval and barely one sleepless week made Nelly's live performance of the single Parking Lot a once in a lifetime experience for those who descended on site as soon as we released the location and artist details via social media. The music video was projection mapped onto the facades of three surrounding buildings to immerse them in the experience and accompany Nelly with a stadium like visual show in a niché Toronto lane way. Cool.Client
Nelly FurtadoTags
3D Projection Mapping
Nelly Furtado
Scociabank Nuit Blanche
Toronto
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