Pitching the theory of 'Innumeracy' to a credit union
Paid Search & Paid Social Advertising
Marketing Strategy
Content Marketing
Project Overview
Diversified Members Credit Union (DMCU) had and still has aggressive goals and needed to rethink their approach in a highly competitive market. Their category white noise focused on rates and rewards. An insight uncovered in digital ethnography, called "innumeracy" is that people in the US primarily live month to month. Our life is a series of monthly payments. When we shop for major items, we normally think about how the monthly payments impact on our life. This insight carved out new territory about owning your month and promoting DMCU products by focusing on monthly payments and monthly rewards.Client
Diversified Members Credit Union (DMCU)Tags
breakthrough hooks
breakthrough
white noise
sea of sameness
credit union
financial
hello@agencyspotter.com417 12th St W Suite 110, Bradenton, FL 34205 USA© 2012-2026 Agency Spotter LLC