Project Overview
Heartstyles, a subsidiary of Yum! Brands (KFC, Pizza Hut, Taco Bell), is a global leadership development programme which can be implemented among leaders, key teams or across entire organisations to build stronger teams and culture.
It is the perfect example of an organisation which sees PR as a natural extension of its marketing team and uses it to reach multiple stakeholders.
Thought Leadership
Our initial work with Heartstyles focused on media relations and social media activity raising awareness of founders Stephen and Mara Klemich and their book Above the Line: Living and Leading with Heart.
This resulted in coverage in key media outlets including BBC Wake up to Money, Bustle, HR World, LBC and many more!
We established a social media presence and created a buzz around the release of the book.
Internal relations
The Heartstyles Academy is the go-to resource for Heartstyles associates around the world for updates and information. As part of our PR activity we regularly engage with the associate network to:
Actively involve them in the marketing process to ensure output is in line with organisational philosophy
Produce material to enhance their marketing
Strategic partnerships:
Yum! plans to implement Heartstyles at more than 50,000 global restaurants in the next few years. Yum has more than 2,000 franchisees who operate 98% of those locations. Yum! Franchisees are not obliged to invest into Heartstyles, so our role is to communicate to them why it’s a good investment by:
Creating value propositions – reasons to say yes to Heartstyles
Communicating directly with franchisees:
A recent example is a panel which was featured as part of Yum!’s Franchising Excellence Series featuring the Heartstyles Leadership team
Client
Heartstyles
