Project Overview
Black Hills Energy has to grow to meet growing demand, which it's doing through footprint expansion, load growth, and adding large-volume customers. But business alone can't make the dream come true. The dream needs a story, a reason for being, a rallying cry to compel it into existence. Since 2018, with the Ready brand platform, the company has increased unaided brand awareness (+35%) and brand experience (+18%).Client
Black Hills Energy
