Project Overview
We launched the Truist brand and activated its purpose through a series of TV spots, OOH, and digital initiatives around how Truist is a bank “Born to Care.” We also helped Truist communicate around its community and sponsorship efforts including its partnership with the United Way, small business relief, and their new NFL sponsorship. Our latest work focuses on highlighting the internal employees at Truist and how they live the company’s purpose. Client
Truist Financial