Project Overview
We defined a new positioning for Nokia that tapped into the company’s DNA as a business focused on creating technology in the service of people. Along with Nokia’s leadership, we created a new vision: “To expand the human possibilities of the connected world.” Combined, they became a driving force for asserting Nokia’s purpose to global stakeholders.
Nokia’s new visual expression maintains the familiar logo that a billion people, until recently, carried in their pockets. Its B2B reinterpretation is effortless and intuitive, capturing the brand’s pervasive human focus while signaling its leadership and authority in networks and technology.Client
Nokia
