Rue La La
Branding
Web Design
Graphic Design
Project Overview
Smart Bargains engaged Tank to create the name, visual identity and site design for a new shopping destination. The result, Rue La La, became one of the web’s most prominent e-commerce private sale sites, featuring designer goods at affordable prices. In a deal valued at $350 million dollars, this Tank-branded luxury retail site was acquired by e-commerce marketing company GSI CommerceClient
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