Rugby World Cup
Social Media
Marketing Strategy
Project Overview
During the Rugby World Cup Carat Insight worked with MasterCard to provide real-time insights to fuel the campaign’s reactive social strategy. A collaboration with Twitter allowed insights and ideas to be tested with a panel of fans in a safe environment. This collaborative approach helped MasterCard achieve an increase in brand association, ad recall and achieve the #1 position in brand social conversations.Client
MasterCardTags
MasterCard
Rugby World Cup
