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Why we're unique

As digital becomes the dominant economy around the world, media increasingly plays a more important role in delivering transformational business results. This is why we are relentless in Redefining Media for today’s most innovative clients.

We challenge our clients to continually evolve and adapt to people’s changing behaviours and relationship with media and communications; moving from competing within their categories to winning within the broader culture.

As the industry’s first media-only agency, we have always seen ourselves as pioneers. This fundamental value is what drives us to challenge the status quo, leading the way in proprietary research, consumer insight, tool development, and importantly, global talent.

This unique approach has kept us consistently at the top of RECMA’s Global Qualitative Evaluation ranking.

“CARAT understands how media can drive business value better than anyone else” - Forbes

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