Skullcandy Marketing and Events
Event Marketing
Marketing Strategy
Influencer Marketing
Project Overview
Conceived, developed and ran all music marketing for 4 years. Develop and oversee execution for strategic brand initiatives driving all entertainment marketing. Develop and oversee brand marketing campaigns as well as incremental sales opportunities. Manage budgets of $500,000+ for initiatives, campaigns and events. Oversee all entertainment related events, artist relationships, public relations, key product launches, sponsorships, advertising, product placement, product seeding, strategic partnerships, music licensing, film production, promotions, contests, music supervision, photo shoots, online viral marketing, social media, content provision, guerrilla marketing, parties, live audio, recording, artist booking. Support to all other departments within Skullcandy. Sales, Creative, In-house, Action Sports, Product Development, Regional, CE, Business Development, ect. Booking DJs and musicians A-Z. Contract negotiation, fulfilling all tech/hospitality riders, venue/location scouting, staging, live audio, lighting, backline, ect. Product testing with musicians. Creating play lists for listening stations around the world by obtaining music licenses. As well as any other day to day music related needs the company has.Client
SkullcandyTags
Social Media Marketing
Event Production
Videography
Brand Activation
Entertainment Marketing
Content Marketing
Influencer Marketing
Agency Relationship Management
Multi-channel Marketing
Integrated Marketing
Experiential Marketing
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