Social Strategy Designed To Get Traction
Paid Search & Paid Social Advertising
Branding
Data Analytics
Project Overview
When aftermarket tire manufacturer Atturo broke onto the scene in 2009 as the anti-corporate tire alternative for the light truck, SUV and crossover audience, it knew making headway in a busy market could be challenging. Despite the potentially rough road ahead, Atturo pushed through by establishing itself as a high-performance player without the high-performance price. To expand its market share, though, Atturo would need to differentiate itself beyond price to compete as a premier brand for those who value performance. That’s where Plan B came in.Client
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