START-UP CATALYST
Innovation
Branding
Design Strategy
Project Overview
We worked with GM for two years to fuel a start-up called Marketplace, the in-car e-commerce platform. Our mission was to help sell the platform internally at GM and externally to merchants. This wasn’t about traditional PowerPoints and media kits, this required an interactive sales experience that would make brands look twice. We set out to create a series of interactive tools that gave merchants first-hand experience of a platform they wouldn’t see in vehicles for over a year. Fast forward to today, this now award-winning product will change drivers’ behaviors behind the wheel going forward. This includes paying for fuel, ordering food and making reservations, all from your car’s dash.Client
General MotorsTags
brand experience design
strategy
innovation
product innovation
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