Supercolor
Social Media
Experiential Marketing
Project Overview
Carat created ‘Supercolor Live’ - an experience designed to create the ultimate Instagrammers playground - wowing the audience with colour, light and sound at every opportunity. The event, to help adidas launch the Supercolor range in London, was supported by partnerships with Instagram, Twitter, YouTube, ASOS and Complex to enhance and extend the Supercolor Live experience. As a result, Supercolor was one of the most successful launches in adidas history. Top colours sold out online within days and London outperformed all other European cities.Client
adidasTags
adidas
Supercolor
