Project Overview
Dependable durability, professional protection. These were the key messages Tumi wanted to convey through the campaign for their Tegra-Lite collection of luggage. Crafted from Tegris, a revolutionary armor-like thermoplastic used in race-cars and protective equipment for football players, this lightweight collection is also Tumi’s strongest.
The campaign featured a 60-second video that conveyed the message to a broad, international audience.Client
Tumi