"Smart" Product Consumer Launch
Branding
Public Relations
Media Planning & Strategy
Project Overview
Reliance Worldwide Corporation (RWC) was preparing to launch StreamLabs, a revolutionary smart home product that detects residential water leaks. RWC had traditionally marketed to trade professionals and sought K&A’s expertise to introduce the product to homeowners – a new audience for the brand. We spearheaded the simultaneous launch of the product at the Consumer Electronics Show (CES) and International Builders Show, garnering “Best of CES” recognition and coverage by leading media outlets such as CNET and Consumer Reports.Client
StreamLabshello@agencyspotter.com417 12th St W Suite 110, Bradenton, FL 34205 USA© 2012-2026 Agency Spotter LLC