YES Campaign
Paid Search & Paid Social Advertising
Social Media
Environmental Design
Project Overview
To introduct Lucozade Lite to a disconnected youth audience a whole new track was created in collaboration with DJ Fresh and Ben Newman; "Louder." It became the highest ever pre-ordered song on iTunes with over 460,000 copies sold, and 15 million views of the advert on YouTube boosting sales by 104%. All based on a simple concept. Don't sell energy; create energy.Client
Lucozadehello@agencyspotter.com417 12th St W Suite 110, Bradenton, FL 34205 USA© 2012-2026 Agency Spotter LLC