Fitbit: Zip, One, Flex, and Force
Branding
Naming
Project Overview
Names for these trackers had to fit on the small devices, match the brand's energy, and suggest each product's features. We created one-syllable, evocative names, and a naming convention, which Fitbit uses to this day, was born.Client
FitbitTags
product naming
lifestyle naming
B2C naming
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