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About Signal Theory

Through the lenses of culture, the social sciences and data science, we understand how people think, behave and make decisions more completely.

For clients in the food value chain (from the farm and animal health, to the processor, grocery store and through the drive through), we create value through meaningful communication that resonates with customers.

An “Agency of the Year” for both Ad Age and the Business Marketing Association, Signal Theory (formerly Sullivan Higdon & Sink) reads and interprets those signals to build trust and create resonance between brands and people. Our proprietary Resonance Branding process delivers unique insights we use to build trust and success.

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