The Campus Agency is a nontraditional media and marketing agency specializing in the student market. The Campus team not only has a deep understanding of the college market and broad connections with companies in the college space, but extensive experience in student deals and building partner relationships. Their services include: partnership marketing, on campus marketing initiatives, spring break marketing, and on campus brand ambassador programs.
Campus owns and operates CollegeFest; the most heavily attended back-to-school event in New England which attracts thousands of college students each year. CollegeFest is a Boston institution featuring live music and free swag from local and national sponsors.
CEO Paul Tedeschi is a veteran youth marketer having worked in the field for over 25 years. Paul works closely with clients to develop innovative marketing campaigns with “big ideas” for brands that drive selling, customer acquisition and brand awareness. Paul started his first agency, Collegiate Advantage, during his junior year at BU’s College of Communication. He then went on to become co-founder and CEO of Mr. Youth (now MRY), where he created and managed large scale acquisition and branding programs for Microsoft, Ford, Citi Bank and Scion among others.