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Are you sure your media investments are delivering on your business objectives?

It's a challenge to figure out the right KPIs and get the right metrics for media programs. Underscore delivers ROMI-focused insights and media optimizations with both AI and human intelligence to ensure your advertising campaigns produce the strongest results -- beyond what AI-alone can yield.

Working with Underscore means you'll have a team of experts focused on media strategy, planning, buying, management, and measurement across all forms of consumer media from digital to traditional print, broadcast, out of home, mobile, social, and content marketing. You'll also have a partner with deep expertise in Non Personal Promotion (NPP) in all media.

Reach your exact target audience with every nuance you desire. Specialties include hyper-targeting health conscious consumers, patients with conditions ranging from minor to severe and/or rare diseases, health care professionals (HCPs) including PCPs, specialists, nurses, and caregivers.

Noteworthy Recognition for Outstanding Campaign Performance:

>4 TGas awards for campaign performance:
-->2016 Physicians Campaign Paid Search Efficiency – Best in Benchmark (Saxenda)
-->2014 Paid Search Engagement Rate (Effient)
-->2014 Paid Search Cost Per Engagement (Effient)
-->2013 Best in Benchmark for 2012 consumer and healthcare professional digital marketing performance (Benicar)
>2017 Gold in PM 360 Trailblazer in the PROFESSIONAL WEBSITE/ONLINE INITIATIVE for Tresiba® HCP Digital Launch Acceleration & Evolution
>Deals of Distinction award for negotiation

Noteworthy Recognition for Leadership and Company Growth:
>5x Inc. Magazine 5000 Honoree
>Inc Magazine 2015 Top 100 Women-Led Companies in America (#23)
2016 Future 50
>Lauren Boyer, CEO, inducted into KPMG/University of Michigan QuantumShift program in 2016 and remains an active fellow



We'll look at every relevant aspect of your businesses to create the results you need including: competitive landscape,consumer attributes, prior campaigns, and your organization's approach and preferences.
As digital pioneers, we’re used to working with the complete picture. We perform that evaluation with rigor and focus, combining the latest in data-driven ad technology with human-led insight.

Take a look at some of our work, below, and don't hesitate to reach out with questions.

Client Reviews (1)

Premium Partnership


Budget Range
greater than $200,000

This past annual planning season we decided to transition away from our traditional media partner-one of the “big shops”. We looked at several agencies but in the end we were impressed by the Underscore team. What Underscore was able to provide was a concierge approach to maximizing our annual spend. Our partnership has hit the one year anniversary mark & I can speak on behalf of my marketing brand team but we have not regretted our decision to move to Underscore. They are true partners who are not afraid to innovate & counsel on opportunities. The Underscore team brings ideas to the table, closely monitors placements & performance metrics. They are a great partner.

Private User
Director Marketing, North America
Medical Devices
over 4 years ago
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