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Designing Endearing Brands

In a world where women make 80% of all buying decisions, our female perspective and design sensibilities help clients connect their brands with buyers and believers. We help brands invent, reinvent, reach her, sell on shelf and endear year round.

We believe that good design is life enhancing and moves humankind from passive to purposeful. We design to inform, delight and inspire everyday life. We bring a potent and proven design method to help your brand innovate, perform and deliver its unique brand promise.

With offices in Kansas City and San Francisco we work with clients around the country and globe. Our team is comprised of talented, smart, passionate and creative humans. We’re Millennials, GenXers and Boomers with very different sets of experiences and viewpoints that influence our work. We are consumers and, most importantly, we are design thinkers. As a woman-owned and operated firm, we have honed our expertise around our favorite things: vibrant retail and brand experiences in the categories of food, fashion and well-being.

Willoughby is recognized by industry peers as one of the leading global design firms. As writers, speakers and teachers, we are frequently asked to provide expertise to the trade, clients and publications. Willoughby Design has received awards and been published in Communications Arts, Print Magazine, TheDieLine, How Magazine, AIGA and Graphis. Members of Willoughby Design have presented at conferences including TED, Marketing to Women Conference and Kauffman Foundation. Our leadership is also very involved with several boards and committees including AIGA National, AIGA Kansas City, AIGA San Francisco, Win-Win and KC & SF Design Weeks.


Our Work

Everything we do is about helping your brand deliver irresistible brand experiences through identities, packaging, environments & campaigns.

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