Philip Morris

SMART ADVERTISING AND CREATIVE STRATEGIES. AND THEN SOME COOKIES. - Smart approach to advertising Meaning: going deep and with lots of thought into every project, no matter what’s the size of a brand or project. Meaning: not underestimating the witts and hearts of the customers. Also meaning: creating effective campaigns, because that’s the use of smarts. Strong brand strategy Meaning: never letting brands depend on current inspiration or fashion but relying on facts, insights, understanding buyers behavior and defining precise target groups – before deciding how to reach them. Research Meaning: we don’t think we know everything. That’s why our every project starts with a research, making sure we understand specific market circumstances, target group motivators and communication strategy. Something a bit different Meaning: we don’t believe that ads have to sound like “ads” to sell. Also meaning: You don’t have to yell to be heard. Just have to say relevant things the right way for the right people. And It also tends to be cost effective that way.

WE MOVE DREAMS - Pininfarina stands for Elegance, Purity, and Innovation. Our firm focuses on design and engineering services and products that impact lives and create unique experiences. Listed on the Stock Exchange since 1986, Pininfarina has offices in Italy, Germany, China and the United States. Pininfarina’s main activities include transportation design (yachts, aircraft, private jets and people movers), industrial design (electronics, sports goods, furnishings, equipment and machinery, consumer goods, graphic design and packaging), architecture and interiors design (residential projects, hospitality, sports and commercial structures), and car design. Pininfarina represents today one of the most prestigious brands in Architecture & Interiors and Industrial Design with more than 600 projects realized and dozens of international design awards achieved. Among the most recent are the 2016 International Architecture Award for the Istanbul New Airport ATC Tower, the 2016 iF Design Award assigned to the Cyrela by Pininfarina skyscraper in Sao Paolo, and the 2015 American Architecture Award and 2017 German Design Award to Vitra, skyscraper in Brazil. In 2018, Guamari published their annual ranking of the top Italian architecture firms, particularly their Top 100 Italian Architecture and Design Firm list where Pininfarina earned 5th place. For additional information please contact us: [email protected]

WHY WE'RE UNIQUE - We’ve honed our planning process over fifteen years to great success: We combine empirical data and consumer insights with learnt experience, to make certain that our brand experience work drives significant business impact for our clients. An effective brand experience lives or dies on its planning and execution, so we plan meticulously to ensure the optimal methodology for any given campaign. ‘Content’ is the crucial substrate of effective brand experience, in order to drive reach, engagement and value.

WE ARE A FULL-SERVICE INTEGRATED CREATIVE AGENCY. - We are not focused on disciplines, but on human beings. On what they feel, and why they think what they think. So we don’t sell, we give people a reason to buy. We spend most of our time connecting people to brands in innovative ways. In terms of strategy, ideas and execution, we are the closest to a tailor you will find. We know that doing things differently entails taking risks, but that is the safest move a brand can make. We create innovative brand experiences, whatever the medium or channel. We are an award-winning agency based in Buenos Aires and Madrid. We are MeyerAction. And we want to be your agency.