Authentic Brands

LET'S COLLABORATE - it’s smart We create and execute effective brand experiences across every conceivable medium, reaching consumers wherever they are …without the layers of a traditional agency. it’s in-house Our creative directors, art directors, designers, copywriters, editors, animators, programmers and producers are all right here; ready to partner with you from concept to completion. it’s flexible We understand things change quickly. That’s why our team is always nimble, resourceful and prepared. it’s enjoyable Our stellar creative is fused with unmatched execution and service. We bring passion to every campaign and project – big or small. Viewpoint Creative is a turn-key creative and visual production agency headquartered in Newton, Massachusetts. Long recognized for creating engaging brand experiences for companies such as AMC, Amazon Prime Video, CA Technologies, Clarks, ESPN, HBO, and New Balance, the company’s unique blend of in-house strategy, creative and production delivers high concept with big results and unparalleled service. We reach consumers wherever they are, on whatever platform they are using.

OUT TO ROCK THE WORLD - Helping global mega-brands and scrappy startups rock the world. How? Well just look at the staff we’ve assembled. They’ve climbed the ranks through some of the world's most creative organizations: JWT, Turner Broadcasting, Mullen and Coca-Cola. And THIS IS RED truly shines when it comes to connecting consumers with brands. We have experience in every medium and we don't play favorites. We don't use TV just because it's sexy and we don't use social just because it's edgy. We look for the smartest avenues of communication. Whether it’s interactive, an event, mobile app, or social media, THIS IS RED tells the story to connect a brand with its consumers. Bold and ambitious. Common sense. This is what we do. This is how we function. THIS IS RED. Tough Love Let’s face it. Your audience could care less about you. We know that hurts to hear, but it’s a fact. You go to work everyday trying to create new ways to engage them, new products to dazzle them, new services to make them love your brand just a little bit more. They go to work everyday forgetting you exist. Create A Better World You've got to make your audience care. You've got to engage them on an emotional level that touches their soul. They seek beauty and truth. They are drawn to a good story. They readily distinguish the genuine from the contrived. They do not shy away from controversy. They seek new and exciting experiences. They look for new technologies that allow them to connect with the broader world. And they aspire to create a better world. Connecting You and Your Audience THIS IS RED creates the stories, develops the experiences, designs the images and pens the text that connect you and your audience on a higher plane. Our process is intellectual, yet rational, and above all, grounded in reality. We address both creative and strategic concerns by creating a balance between the two that transcends typical and one-dimensional marketing solutions. We place a huge value on common sense. We dig deep and we tell the truth. THIS IS RED. And this is who we are.

OMNICHANNEL CONTENT PRODUCTION PARTNER - Tag connects creative production experience with innovative thinking to deliver content at scale that makes your marketing more impactful, more effective and more efficient. With over 50 years of production experience for some of the world's biggest brands, we help you meet your customers where they are, in any channel. From content creation and activation, to sourcing and activation, analytics and beyond, Tag transcends digital and physical touchpoints to allow your marketing content and concepts travel globally and connect locally. We put the control back in your hands with flexible solutions that grow alongside your brand and objectives. We work hard and fast with one aim: to make your brand stand out.

ABOUT US - We are an award winning, digital brand experience agency, providing digital commerce services for brands and retailers in Asia since 2004. We partner with our clients to deliver outstanding customer experience both online and offline that drive traffic, increase sales and strengthen customer loyalty. We partner with the best technology providers in the market and we are committed in delivering the best-in-class ecommerce services using industry best practices. Connecting people to brands through ideas and technology we are committed in helping clients to achieve their marketing objectives.

CULTIVATE BRAND VALUES - We are a brand strategy firm with a unique perspective on how brands become great. We recognize that viewing brands in their larger cultural context is critical to establishing branding itself on a sustainable basis. We’re all beholden to the realities of business and we recognize and respect the honest motive of profit – it’s a part of why we do what we do. But just a part. We believe the key to a future world of better brands lies in recognizing, respecting and cultivating the tapestry of world cultures in which they operate today. All that’s required is what we like to call “Enlightened Self Interest”. Ultimately, we feel it’s about recognizing the distinction between wealth and riches. We focus company leadership on a profitable growth strategy via sustainable brand positioning that puts people back into the equation by aligning brand and customer values. Guided by social & cultural insight, we help you turn consumers into Customers. Our global experience with anthropology, ethnography, semiotics, and social media research informs each successful client outcome. We accomplish this through the application of cultural discovery and understanding to the most important challenges and opportunities facing brand and corporate leaders. WE BELIEVE THAT... A World of Customers is Sustainable, a Consumer World Isn’t You Must Understand Your Most Valuable Customer Brands Are Accountable To Society as a Whole Beyond Their Customers Brand Value is a Direct Result of a Brand’s Values Brands Should Be Who They Say They Are ‘Brand Schizophrenia’ is a Risk When Leadership Changes

FOR THE FORWARD - At Iris we deliver integrated creative, consultancy and technology driven product to our progressive clients around the world. Our agency proposition is For The Forward, our promise is that we will help move your business forward by taking creative and strategic leaps. In a market place that is becoming more disruptive than ever, we'll help you find competitive advantage and deliver results! Talk to us about being your business partner today.

ABOUT ALEXANDER ISLEY INC. DESIGNERS - Experts in identity, environmental, and communication design for education, entertainment, and enterprise. We design to help organizations communicate with intelligence, spirit, passion, and purpose.

AT RPG, WE HELP CLIENTS SHAPE CONVERSATIONS THAT MATTER. - Society has always been propelled forward by technology. There is a growing expectation, however, that innovation must serve humanity—there must be a higher moral purpose than innovating only because we can. We believe that the complex challenges we face as a global society can only be tackled by embracing creativity and innovation fueled by purpose. Every company in every category is in some way using technology to sustainably change the way we work, live and play. Issues related to democratizing access (to technology, education, financial services and healthcare), to data privacy and security, to climate change, food security and public health, can be addressed by the right combination of humanity and technology. As our founder, Larry Weber, says: We have to find the angels in our machines. At Racepoint Global (RPG), our mission is simple: We help our clients navigate and succeed in the new communications landscape by shaping the conversations that matter. We live at the intersection of conversation and innovation and we serve clients with multi-channel communications strategies that engage their target audiences in authentic and meaningful ways. Our work with clients establishes competitive differentiation and drives business impact.