DESIGN THINKING FOR CUSTOMER INSIGHT - STORYLINE is an insights agency specializing in Design Thinking. Companies partner with us when they have identified a compelling opportunity to innovate and seek to better understand it through a people-centric lens. Our work ultimately empowers our clients to focus on what should be done for their customers, rather than what can be done; thereby shifting enterprise-level thinking from inside-out to outside-in. Our clients are innovators and their project stakeholders are change agents. If you're looking for breakthrough insight into your customers and need to rally your organization around the customer story, get in touch!
ABOUT US - Nous avons créé morphoblue pour développer les équipes et les marques de la chrysalide vers le papillon, assurer le succès de leur mutation en les aidant à se réinventer autour des nouveaux usages induits par la transformation digitale. Avec la passion pour des insights clients délivrés par des Marketers pour des Marketers, de la consultance et des recommandations stratégiques axées sur l’expérience et le Storytelling, des workshops avec vos équipes pour délivrer des plans stratégiques impactants et créatifs, des formations et des séminaires en social selling, du pitch commercial à la gestion des réseaux sociaux. Notre objectif est d’assurer le succès de votre stratégie, à l’ère du numérique, pour en faire un levier de performance, tout en gardant votre histoire au centre.
LEADING INDEPENDENT CUSTOMER EXPERIENCE RESEARCH FIRM - Second To None offers a comprehensive suite of integrated and stand-alone Customer Experience Management services, including Customer Feedback Surveys, Mystery Shopping and Brand Compliance Audits. Solutions are designed around our Holistic Customer Experience Management℠ methodology, where we model, measure and manage the customer experience to better align with your brand promise in order to create more authentic brand experiences. The result is practical business intelligence delivered in real-time. We empower your organization to proactively manage the customer experience by driving customer satisfaction, loyalty, advocacy and ultimately revenue.
WHY WE'RE UNIQUE - At Brandnographer we believe in applying design, research and technology to make the world a better place. Human-centered design forms the DNA for everything we do, and our people are the key. Our research constantly evolves to meet our client’s needs, and we integrate a number of proprietary research tools that empower companies with the tools they need to get better insights from their data and help them innovate more quickly than ever before.
RELATIONSHIP BRANDING™ - Implementing a unique approach to marketing that it calls Relationship Branding™, Emisare blends rigorous research, sharp strategic analysis and exceptional creative into traditional and new media communications programs that build strong bonds between its clients’ brands and their customers. Based in Greensboro, North Carolina, the company serves a diverse portfolio of companies in both the business-to-business and business-to-consumer categories. 2008-2009 Inc. Magazine Fast 5000 (#815) 2008-2009 Business Journal of the Triad Fast 50
WHY WE'RE UNIQUE - At Tandem Associates, we deliver the expertise, insights and action plans that will transform your marketing initiatives into proven business success. We offer the perspective and objectivity to define the best strategy as well as the right people and resources to implement initiatives and see them through. So whether you're thinking of launching a new product, redefining your brand, or need help executing a strategy, we can help you get there quickly, thoughtfully, expertly.
ABOUT MACKMAN RESEARCH MARKET RESEARCH AGENCY - Mackman Research are market research experts specialising in low volume, high quality market research.
ETHNOGRAPHIC & USER INSIGHT RESEARCH - dig generates insights and creates compelling insight communications (engaging films, thoughtful reports) to ensure that the insights spread throughout organizations. our insight communication tools help our clients build emotional intelligence, align disparate audiences, and incite growth.
WHY WE'RE UNIQUE - We are an Australian private company that is in the business of creating images and stories to help your company grow. Our specialty is business to business marketing and we develop innovative programs to differentiate your business and make it stand out from the crowded competition. MAP Marketing is a wholly owned Australian private company that has been in business for more than 21 years. Our company's specialties include: online portals, online retail sites, business events, business communications, business research and business publications. Our national client base includes professional associations, professional practices, technology companies, healthcare facilities, educational institutions, engineering and land development companies. The Managing Director, Maria Charlton, is a Certified Practicing Marketer with the Australian Marketing Institute and holds a Bachelor of Commerce and Masters in Business Administration. She has extensive experience in strategic marketing, market research, business development and business publications.
ABOUT US - We do Market Research in all its forms. We do it to answer brand and marketing questions and come up with recommendations for change. For communication and advertising development. For brand and brand portfolio planning. For innovation projects. For anything where understanding people is critical. To bring that to life take a look through some of our projects. Have a challenge we can help with? Get in touch.
EMPOWERING YOU WITH DATA - Right now there are conversations happening about your brand. Do you know what’s being said? MGO Marketing has been helping businesses like yours develop a compelling brand identity, gain deep customer insights and improve their employee engagement for over 29 years. Leveraging sophisticated market research techniques, we create smart strategies to grow your company's brand, revenue and profit. MGO Marketing empowers your business with targeted data to help your company plan, act and grow. Whether you are looking for a one-time project or a long-term process, we offer powerful, pragmatic solutions to your marketing and branding needs.
- Brandtrust is a leader in deep social science led emotional research methods that reveal the unarticulated needs of consumers specific to your category and brand. Our trademarked methodologies discover what consumers and customers can’t tell us by tapping into the 95% of human behavior that is driven by the subconscious mind. For nearly two decades, Brandtrust has been trusted advisors for some of the world’s biggest brands and organizations helping them drive their business performance by identifying the often elusive and unspoken needs of their customers, leading to the creation of more emotionally engaged employees, brands and marketplace experiences and ultimately to happier, more loyal customers. Our work extends beyond traditional insight generation by employing storytelling techniques that help our clients socialize insights and ideas throughout their organization. We strive to provide a clear, coherent compilation of rich insight and strategy that squarely aligns with your consumer’s deep emotional drivers and motivations. Brandtrust will help you move beyond the voice and into the mind of the consumer, and understand their unarticulated needs. We promise to change the way you think about your customers and your business.
A PLACE OF UNDERSTANDING - Join the Dots is a full service, global consumer insight agency. We help clients make better business decisions through a deep understanding of people – understanding which comes from: • market-leading online communities and award-winning question tools designed with the digital generation in mind; • a unique approach to social intelligence which fuses social data with passive metering and direct asking techniques; • qualitative excellence gained through depth interviews and discussions, and observation of behaviour in real-time using mobile ethnography and video vox pops; • a dedicated culture and trends team who add context to deliver consumer centred foresight, cultural understanding and semiotics. Across community and ad-hoc projects, the elements of our insight ecosystem outlined above provide the flexibility to ask better questions, listen to organic conversations and observe real behaviour, in context.
INVESTIGACIóN DE MERCADO Y CONSULTORíA DE MARCA - Observatorio 1987 es un hub de investigación de mercado y consultoría de marca que ayuda a empresas a generar impacto positivo. Hacemos investigación cualitativa, arquitectura de marca y programas innovación open-source junto con un ecosistema de talentos diverso que sumamos a la medida de cada desafío. QUALITATIVE RESEARCH Investigación accionable. Desk research (diagnóstico) Café virtual (focus group online) Café presencial (focus group en cámara gesell o espacios) Whatsapp Meetings (etnográfico digital) Videografías (análisis cultural) Social Media Exploring (exploratorio digital) Social Media Audit (análisis de contenidos digitales) Social Listening (tracking digital) Semiotics (análisis cultural) UX Test (productos digitales) GROWTH STRATEGIES Consultoría de crecimiento. Consumer Portrait (Segmentos) Brand Builder (Identidad) Portfolio Strategy (Gestión) Customer Journey (optimización) Stretchability Booster (extensiones) Road to Market (innovación) Motivational GPS (segmentación) Content Strategy (Accionables) Planning externo Planning training Workshop
ABOUT US - Formed in 2004, Brandspeak provides qualitative, quantitative and neuromarketing-based market research and brand strategy services. Our B2C and B2B clients range from small, UK start-ups to truly global organisations. Our offices are in London and Bristol and we have partner offices located around the world.
WHY WE'RE UNIQUE - Pinpoint is a design strategy group in Portland, Oregon. We help companies identify opportunities and hidden niches, then design engaging products that fill them. We get the question more than any other — What is it, exactly, that you do? It is, of course, a completely fair question. At a basic level, we learn about you and the people who care most about your work. With a fundamental understanding of both, we design ways to thoughtfully connect you both. It sounds simple. That said, the complexities of business problems, company structure, deadlines, budgets and internal organizational challenges often force project teams to forget the very people they are designing a product or service for. Similarly, we work to gain a rich understanding of your audience. We like to meet these people. We want to hear about their lives. How do they live their lives? What do they do every day? Why do they do these things? This sort of information paints a much larger picture of a person—they transform from users to people. Viewing business through the eyes your people reframes the problems, understanding, design, and indeed the complexity of your work. This perspective shift is what motivates us. It provides the foundation for everything we do for our clients. Our process of constant learning, testing, and refining along the way has helped our clients develop new relationships with their people — Cisco, Intel, Department of Defense, Stanford University, Nike and Mercy Corps.
CATALYST IN ACTION - 1Lotus Market Research is an independent market research fieldwork agency, assisting fieldwork partners and Clients. 1Lotus Research specializes in delivering fieldwork services in B2B and healthcare segment across 30 countries across Asia, Middle East and Australia.
INSIGHTS AND STRATEGY FOR HEALTHCARE AND TECHNOLOGY - Local Chapel Hill Company with global reach. Work with us to discover how your company can increase its innovation capacity via insights and strategic planning.
TRANSFORM YOUR BUSINESS THROUGH MARKET RESEARCH SOLUTIONS - Ready to Launch Research is a Los Angeles based boutique consultancy. We specialize in digital and in-person qualitative research. Our team of social scientists has expertise in ethnography, focus groups, IDIs, and online community management.
ABOUT US - Vision Strategy and Insights is a full service market research consultancy that uses its cultural and trend expertise, along with customized and hybrid research approaches, to deliver segment and total market insights that grow client businesses. We build true partnerships via in-depth understanding of our clients’ business and brand challenges. We believe that brand synergy across ethnic groups is fundamental to winning new mainstream multicultural market. Executional expressions may vary by ethnic group but they should work seamlessly to support an overarching brand promise. We help clients build meaningful relationships and provide cross-cultural insights for integrated marketing strategies. We’re unique because we have the experience and internal expertise to understand the distinct and converging needs of multicultural segments and the total market. Contact us at [email protected] for more information and to review your next research project in this growing consumer segment.
ABOUT SCHLESINGER ASSOCIATES - Schlesinger Associates is the leading data collection company offering a broad range of qualitative and quantitative research solutions. Working in partnership with you, we provide reliable recruitment for any methodology your study may require, including online surveys, online communities, webcam focus groups, traditional focus groups, telephone interviews, ethnographies, quantitative, and in-depth interviews. We provide, fast, effective online surveys, including programming and hosting. We apply an unparalleled understanding of quality drivers across panel, sample and survey in online research Our expert Global Management Solutions team takes care of your international healthcare studies in any country, any language and any culture with just one knowledgeable point of contact throughout. Our high-specification focus groups facilities are located in key markets across the US, the UK (The Research House), France (ConsuMed Research & Passerelles) and Germany (Schmiedl Marktforschung). With a lifetime of experience and an uncompromising commitment to your success, we are your global research partner, anywhere, anytime.
DIGITAL RESEARCH EXPERTS - We are the digital research experts. We transform data into strategic insights. For over 10 years, the world’s top brands have relied on On|Research’s consulting expertise. We have 3 global offices - New York, Toronto, Delhi – providing exceptional service to our clients, worldwide. On|Research is a full service digital marketing research consultancy, that specializes in assisting Fortune 1000 companies enhance their global marketing strategies, refine their messages, and stay top-of-mind with their customers.
WHY WE'RE UNIQUE - We help companies develop more profitable customer relationships by delivering better customer experiences and by designing better customer journeys. Journeys that reduce customer effort and improve service quality. Journeys that deliver more relevant communications and propositions and that consistently deliver the brand promise through daily interactions. At CJC we offer customer journey insight, design and transformation services. So we help Clients understand what their customers do, get and feel as they interact over time and across all touch-points. This spans UX, web analytics, customer journey mapping, qualitative and quantitative research. We then use this insight to help us (in collaboration with customers and the Client) to design better customer journeys covering service design, integrated customer contact strategies, proposition and brand expression. And finally we help Companies transform their processes, technology and people in order to deliver the improved customer experiences they have designed.
WHY WE'RE UNIQUE - Naked Eye is a research consultancy specialising in video ethnography. Our work gains a deep understanding of the ways people view their world and how they really live their lives. We identify opportunities for companies and organisations by revealing people's latent needs, behaviours and motivations.
WORD OF MOUTH MARKET RESEARCH - The Keller Fay Group is the first full-service marketing research and consulting company dedicated exclusively to word of mouth marketing. The firm was founded by Ed Keller, former CEO of RoperASW and NOP World Consumer and co-author of The Influentials: One in Ten Tells the Other Nine How to Vote, Where to Eat and What to Buy, and Brad Fay, former managing director at Roper and NOP World. We conduct ongoing research with consumers about their word of mouth conversations regarding products, services, and brands – 36,000 interviews are conducted each year (since 2006), during which consumers report on their conversations about 350,000+ brands per year. We serve leading brands, agencies, and media that seek to capitalize on the most powerful force in the marketplace today – the power of word of mouth (WOM). We offer research-based strategy development and innovative approaches for testing, evaluating, tracking, and improving your word of mouth. Our authoritative research brings fact-based clarity to your decision making. In the process, we often find ourselves debunking WOM myths leading our clients to adapt new or modified approaches to their marketing. Our research has been called “eye opening” by current and prospective clients.
GLOBAL INDEPENDENT MARKET RESEARCH - Ipsos is a global independent market research company ranking third worldwide among research firms. We specialize in six areas: advertising research;marketing research; media, content and technology research; loyalty, quality and customer relationship management research; opinion polls and social research; and survey management, data collection and delivery. Our industry specialization model means we have an intimate understanding of our clients' brands, consumers and markets.
VOICE OF THE CUSTOMER - Geo Strategy Partners is a full service market research and strategy consulting firm serving industrial manufacturers, business-to-business service firms, and economic development agencies since 1992. Through our methodologies for revealing market insights and our frameworks for formulating dynamic strategies, we enable our clients to develop go-to-market strategies that drive profitable growth. Geo Strategy Partners excels at voice of the customer-driven market opportunity studies, competitive intelligence, strategic positioning, and go-to-market strategy development. Typically our clients are evaluating expansion into a new market sector, launch of a new product, strategically repositioning their business unit, developing a unifying corporate strategy, or innovating their business model to sustain or create competitive advantage. In most cases, they require a complete understanding of the voice of the customer, a thorough examination of the competitive landscape, and sound strategic analysis. Above all, we are responsive and dedicated to fulfilling all project objectives and helping our clients answer the most difficult strategic questions. Our research and strategy services truly help you determine “where you are…where you need to be… and how to get there.”
ABOUT LEDERMARK COMMUNICATIONS - LederMark Communications specializes in marketing consulting, strategy development, and communications in the financial services industry. We offer marketing strategy and project management as well as print, electronic and social marketing agency services to financial advisory, asset management and other investment firms. Our principals understand the challenges, issues and practices — especially the language — of our clients' businesses and the financial advisors and clients who are central to their success. We translate this into well-conceived marketing strategy, common-sense action plans and call-to-action communications. We help our clients grow their businesses, solidify their brands, and meet their marketing objectives.
ABOUT THE LAB - We are a group of inquisitive minds that make sense of the relationships that exist between people, brands, and the culture they share. In doing so, we unlock opportunities for growth with inspiring strategies that engage consumers and create cultural meaning. We collaborate with academics, opinion leaders and our clients to push boundaries and create new possibilities. Most of all, we love what we do.
ABOUT GIO GLOBAL INTELLIGENCE - GIO Intelligence is a consulting firm specializing in qualitative global competitive analysis. We trace and report product introductions, technological breakthroughs, new ingredients, advertising, positioning and packaging, enabling advancements to be incorporated into our client’s businesses both in the US and globally. Many categories that we see internationally are as or more developed than those categories in the U.S. GIO Intelligence also utilizes global intelligence in helping clients create new products using the innovations we see globally. GIO Intelligence is 20 years old and is located in Chicago. We work with major consumer packaged goods companies on a wide array of global competitive intelligence gathering projects.
ABOUT US - GMG insights offers strategy, analysis, and research services for companies with complex B2B sales. GMG's client assignments generally fall into 3 buckets 1. Assessing Market Opportunity for new solutions or services: New product or service development Vertical and horizontal market extensions 2. Go-to-Market marketing strategies and tactics: Discovering pain points that drive action and adoption Gauging permission gaps Identifying purchase process Developing positioning and specific messaging 3. Brand assessment and development: Naming Creative testing For over 20 clients including Forrester Research, EMC, CA, Iron Mountain, PTC and Westcon Group we have studied and analyzed the IT infrastructure impact of cloud computing, mobility, virtualization, data storage, IT security and IT as a Service. Recent relevant studies conducted include: cloud adoption, data center automation, network service management, business service management, IT security adoption, data backup/recovery and protection, email archiving and SharePoint adoption. GMG has conducted hundreds of interviews with CIOs, VPs, Directors and Managers of IT Operations and Architecture, GCs, Chief Risk Officers, Chief Security Officers and Chief Compliance Officers and their staffs. We focus on the analysis, insight, positioning and strategies that drive compelling marketing programs and create tighter alignment with sales.
THE AA PHILOSOPHY - Anderson Analytics is a Next Generation marketing consultancy, and the first firm to combine new technologies, such as data and text mining with traditional market research. Anderson Analytics helps clients gain The Information Advantage by combining the efficiencies and business experience found in large research firms with the rigorous methodological understanding from academia and the creativity found only in smaller firms. We Focus on Getting Accurate and Relevant Data. Quality research starts with quality data, and the best answers come from well thought out questions. Whether we are working with internal business data or gathering primary research, we make sure that projects are of correct and sufficient scope to accurately address the business need.