Propaganda

Before transitioning to client side, I spent the first 5+ years of my career with marketing agencies. As a result, I was very critical of an agency partner that would approach my brand and business results as if it was their own. After working with Propaganda a short time, I realized that they understood our brand and provided an authentic perspective that helped shape best-in-class creative strategy and marketing campaigns that exceeded our company goals. Some of the successes we have celebrated because of their partnership include:
1. Conducted a research project assessing market trends and consumer insights, using data to revamp menus and transform product mix, resulting in a significant sales growth while also reducing food costs.
2. Launch of new products, yielding double-digit net sales growth as well as secured same-store sales growth for 28 consecutive quarters.
3. Collaborated with C-suite executives and other senior-level leaders on defining brand vision, company mission and core values.

Jessica Smith

Senior Director of Marketing

Ted's Montana Grill

Marketing and Advertising

As the CMO of Zoes Kitchen, I hired Propaganda at the beginning of our brand journey. Flint, Paul, Kathleen and team were instrumental in bringing our bold and differentiated brand vision to life.
The team wasn't afraid to dive deep. They lived the brand WITH us and were exceptional partners in elevating emotional equity for the brand at large and in every experiential touch point as well.

Rachel Phillips- Luther

CMO

Zoes Kitchen

Hospitality

I’ve selected to work with Flint and the Propaganda team throughout my +15 year Marketing career. Regardless of industry (CPG, Pharma, Education, Tech), Propaganda delivers. Their ability to dissect a business, find relevant customer insights through research then deliver unique and meaningful creative across the breadth of available tactics rivals top tier agencies and in my experience, has better results.

Marla Bradbury

Internet

The team at Propaganda has a proven process for developing brand and marketing strategies that drive results. One of the key benefits of their process is that the brand and communication strategy is fully integrated into the creative and design process for an optimized consumer experience. They bring big agency thinking and expertise to every project yet are nimble, flexible and responsive to meet the needs of their clients. What I find different about Propaganda compared to most agencies is that they continually add value through true thought leadership. I have always been completely satisfied with the creativity and the execution of their ideas.

Bruce Bedford

Vice President, Marketing

Food & Beverages