Branding From The Inside Out
At BrandedCultures, we believe that true market differentiation can only be achieved from the inside out — from an understanding of a company’s internal culture. While external research is appropriate for many things, branding is not one of them. You can only brand who you are. That’s why we believe its internal culture is a company’s most valuable asset. And why we say “Your culture IS your brand.”
What does a Branded Culture look like?
Branded Culture clients don't look like their categories. Thery look like themselves. By capturing the essence of their internal cultures we craft messaging that is differentiated and memorable and individual. Wouldn't you like to look like a branded culture instead of a category clone? Of course you would!