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Branding From The Inside Out

At BrandedCultures, we believe that true market differentiation can only be achieved from the inside out — from an understanding of a company’s internal culture. While external research is appropriate for many things, branding is not one of them. You can only brand who you are. That’s why we believe its internal culture is a company’s most valuable asset. And why we say “Your culture IS your brand.”

Projects

What does a Branded Culture look like?

Branded Culture clients don't look like their categories. Thery look like themselves. By capturing the essence of their internal cultures we craft messaging that is differentiated and memorable and individual. Wouldn't you like to look like a branded culture instead of a category clone? Of course you would!

Client Reviews (6)

Tell Then What You Need and They'll Run With It

Marketing Strategy

Rating
Overall
Creativity
Quality
Value
Communication
Budget Range
$$$$$
$120,000 - $200,000

We were charged with rebuilding a damaged brand image. Branded Cultures were hired to deliver strategy, a web site, and tactical materials. Ken and Steve started by earning trust with our key clients so they could uncover true impressions and feelings toward the brand in deep personal dialogs. This core work identified pain points and helped us align our story of service, benefits and strengths to rebuild our image. They delivered a package of flexible content to be used in ads, testimonials, collateral. Great contemporary web branding !!

CMO
Cynergy Data
Financial Services
4 months ago

Rave first client review

Rating
Overall
Creativity
Quality
Value
Communication

“I am pleased to be the first client to have benefited from BrandedCultures’ theory that internal cultures are a company’s most important asset. At a time when TD Waterhouse (now TD Ameritrade) was struggling to differentiate itself in a crowded category, their insight into our culture resulted in our hiring Sam Waterston as our brand spokesperson. Almost immediately, we saw an increase in positive brand awareness and new accounts. Sam Waterston was — and still is today — the embodiment of everything the company stands for.”
Chris Armstrong,


Vice Chairman
TD Ameritrade
Financial Services
5 months ago

Creative, straight shooters

Advertising

Rating
Overall
Creativity
Quality
Value
Communication
Budget Range
$$$$$
greater than $200,000

Worked with them for many years. They have astute and creative ideas that are feasible and won't break the bank.

VP, Marketing
Memorial Sloan Kettering Cancer Center
Hospital & Health Care
5 months ago
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