BrandedCultures

We were charged with rebuilding a damaged brand image. Branded Cultures were hired to deliver strategy, a web site, and tactical materials. Ken and Steve started by earning trust with our key clients so they could uncover true impressions and feelings toward the brand in deep personal dialogs. This core work identified pain points and helped us align our story of service, benefits and strengths to rebuild our image. They delivered a package of flexible content to be used in ads, testimonials, collateral. Great contemporary web branding !!

Carrie Rattle

CMO

Cynergy Data

Financial Services

“I am pleased to be the first client to have benefited from BrandedCultures’ theory that internal cultures are a company’s most important asset. At a time when TD Waterhouse (now TD Ameritrade) was struggling to differentiate itself in a crowded category, their insight into our culture resulted in our hiring Sam Waterston as our brand spokesperson. Almost immediately, we saw an increase in positive brand awareness and new accounts. Sam Waterston was — and still is today — the embodiment of everything the company stands for.”
Chris Armstrong,

Chris Armstrong

Vice Chairman

TD Ameritrade

Financial Services

I worked with the principals of BrandedCultures for many years, using their services in different contexts at several companies where I was CMO. They truly have a unique and compelling perspective on branding that is far superior to that of other branding/advertising agencies I have encountered.

Janet Hawkins

Chief Marketing Officer

21st Century Insurance

Insurance

Worked with them for many years. They have astute and creative ideas that are feasible and won't break the bank.

Ellen Sonet

VP, Marketing

Memorial Sloan Kettering Cancer Center

Hospital & Health Care

The team at Branded Cultures helped us expand our brand and think about our marketing with a renewed energy. They took the time to understand our business and brought to the forefront differentiators that will help position us for years to come.
What started as a project to redevelop our new client presentation morphed into a new brochure complete with new positioning and the development of client case studies to demonstrate how we can help clients. The brochure work was so compelling, that a redesign of our website was the next logical step. At each point, the Branded Cultures team pushed us to consider new possibilities and ensure that our brand was evolving with the marketplace.

Karen Weiskopf

Director of Marketing

First Long Island Invesors, LLC

Financial Services

Trapp Optical is a name on Greenwich Avenue yet BrandedCultures revealed to us why a name is not the same as a brand. Their process clearly demonstrated why a name has very little emotional content and a brand has a lot. But when they presented creative we were completely caught off guard! It went way beyond our expectations in a way we could feel and differentiated us from the competition.

Dina Castorino

Owner

Trapp Optical

Retail