Building Brands, One Story At A Time
Integrated marketing and communications agency – what does that mean to our clients?
More effective marketing plans. More on-strategy big ideas. More tactics that pay off. HB's broad range of expertise in branding, messaging, story, direct marketing, digital design, social media and content marketing means:
You won't wait a year to discover that what seemed like a PR challenge could have been solved with direct marketing; or that your social media initiative would have doubled its impact if it had been bolstered by a strong content creation strategy; or that your cool brand redesign came at the expense of all the brand equity you had built with key audiences; or that you can't answer a question about a campaign's success because your agency didn't recommend any measurement program.
Most our clients have chosen to work with HB because:
* They were fed up with marketing programs that were designed by people who didn’t understand them or their goals
* Their stories were neither memorable nor effective, and consistently overshadowed by lesser competitors who managed to create stronger impressions
* They were dismayed by poor media coverage and weak results from their internal or external media relations agencies
* They were confused by the proliferation of Web-based communication tools and the conflicting opinions they received about how to most effectively use them to build and add value to their communities
* They were unsure of how to measure their marketing programs and adjust accordingly
Our integrated marketing teams stand behind HB's promise: to create great solutions to the right problems.