The Blake Project is a strategic brand consultancy that helps ambitious leaders unlock the financial potential of their brands. Since 2003, we have guided emerging, national, and global brands through change, growth, and complexity, uniting brand and business strategy to drive financial performance.
We believe brands need three things to create value today:
A Performance Advantage: A clear connection between brand strategy and the financial outcomes that matter most: growth, margin, pricing power, customer retention, EBITDA, and enterprise value.
A Differentiation Advantage: A market position customers value and competitors cannot easily copy, helping the brand increase demand, command premium pricing, and earn its place in the business.
An Alignment Advantage: The internal clarity, culture, governance, and decision discipline required to turn brand strategy into better execution and measurable performance.
Through this lens, we help clients move brand from marketing activity to business value, clarifying strategy, aligning culture, and embedding the systems that deliver enduring profitable growth.
That could mean delivering one or more of the following: human-led, AI-informed brand audits, brand research, brand strategy, market positioning, brand differentiation, brand architecture, portfolio simplification, growth strategy, creative expression, brand experience, brand management, brand measurement, brand governance, brand education, brand licensing, brand extension, and brand culture.
We serve organizations in all stages of development, from startups and emerging brands to regional, national, and global leaders. Our clients include Abbott, American Express, Bausch & Lomb, Coca-Cola, Deloitte, EA Sports, FootJoy, Intel, J&J, LexisNexis, Marriott, Nestlé, OMEGA, Philips, Southwest Airlines, Unilever, Wyndham Hotels Worldwide, AHF Products, UCX, UP.LABS, and many other respected B2C and B2B brands.
As practitioners and educators, The Blake Project publishes Branding Strategy Insider, a leading resource for defining and growing business and brand value, and hosts marketing’s only competitive-learning event, The Un-Conference: 360 Degrees of Brand Strategy for a Changing World.
We help organizations build brands that drive competitive advantage, pricing power, and enterprise value.