The Blake Project

The Blake Project is a strategic brand consultancy with extensive experience helping brands in all stages of growth gain a competitive advantage in the minds of those most important to their future.

We believe that brands need three things to lead today:

1. An Emotional Advantage: How your customers feel about your brand that they don’t feel about other brands.
2. A Distinctive Advantage: How you do things that are uniquely compelling to those most important to your future.
3. A Connective Advantage: How you create meaningful connections that is different from what others do.

Through this lens we help our clients build and communicate value from the inside out, moving them from brand awareness to brand leadership with clarity and confidence in the strategic direction of their brands.

That could mean delivering one or more of the following: brand audits, brand research, brand strategy, brand (re)positioning, brand architecture, brand identity, brand growth, brand management, brand measurement, brand licensing, brand extension, brand education, and brand culture.

We serve brands in all stages of development from startups to emerging brands to regional, national and global leaders. Our clients include Abbott, American Express, Bausch & Lomb, Coca-Cola, EA Sports, FootJoy, ING, Intel, J&J, LexisNexis, Nestle, Omega, Olive Garden, Phillips, Southwest Airlines, Unilever, Wyndham Hotels Worldwide and many other respected B2C and B2B brands.

As practitioners and educators The Blake Project publishes the leading resource on brand strategy and brand management, Branding Strategy Insider.com and hosts marketing’s only competitive-learning event, The Un-Conference: 360 Degrees of Brand Strategy for a Changing World.

We can help you build an advantage for your brand.

Contact:

Derrick Daye
Managing Partner
[email protected]
or directly at: 813-842-2260
Los Angeles, New York, Atlanta, New Delhi