About Us
Nova Expressão was founded in 1994 as a fully independent company from Portuguese advertising agencies, media groups and advertisers.
We developed over the years a structure able to guarantee the best conditions for advertisers of all sizes.
Nova Expressão is a shareholder of Powermedia, which he chairs. The Powermedia is one of the largest Portuguese Media Buyers, with a turnover of about EUR 50 million, which guarantees a high negotial power.
We are currently the only national media agency with larger and more diverse range of services in online and offline.
We lay our solutions in customer service, creativity and innovation.
Our constant aim is to provide customers with a solid relationship that allows us to interact, fulfilling their communication objectives in media plans with quality and efficiency.
Nova Expressão, unlike what often happens in the Portuguese market, focuses exclusively on the planning strategy of an advertising campaign and the subsequent negotiation and purchase of space. Our philosophy is to enhance the functionality of a media agency to customers - providing information on the sector, on competition, do market assessments, help the client set targets and find the best solution of cost / benefit. Based on a strong research department, we help customers to benchmark their investments and set advertising communication strategies, and post-campaign, carried out the necessary evaluations.
We are in favor of an specialized and personalized service that helps optimize the return on advertising investment of our customers.
We work in all media - television in all their distribution systems, radio, press, outdoor, internet, new digital media, new outdoor or indoor media and cinema. We maintain a systematic update on the developments in the sector.
Our research area and research is equipped with the best and most complete information tools, analysis and planning. Our frames are subject to continuous training aimed at ensuring the monitoring of market developments and the emergence of new media.
Today, when digital technology has increased the complexity of the landscape of the media, our mission is to help customers tailor increasingly its objectives to existing solutions.