Response Media

We turned to Response Media to help My Coke Rewards (MCR) drive greater efficiency in new member acquisition. This turned out to be a smart decision as the team helped us not only decrease spending by 15-20%, but they also showed us how to find more engaged new members (opt-in rates and overall engagement increased by 10%).

Response Media helped Coca-Cola create offer tests and strategies to encourage return participation by new members, and encourage users to incorporate the program into their daily online routine. The plan optimized our communication flow by recruiting and retargeting new MCR members via email, digital, social and text channels with messaging encouraging them to enter package codes.

The results they delivered helped turn My Coke Rewards into the largest CPG loyalty program at the time and helped create millions of dollars in value for The Coca-Cola Company.

I would not hesitate to turn to Response Media again given their deep, unparalleled, data-driven marketing expertise in crafting winning strategies.

Michael La Kier

Director, My Coke Rewards

The Coca-Cola Company

Food & Beverages

Response has felt like seamless brand team members - great strategic and tactical partners!

Erin Kelly

VP Marketing, Tum-e Yummies

The Coca-Cola Company

Consumer Goods

I used Response Media when I was Director of Digital Marketing for Georgia Pacific. We did a pilot program, and we exceeded our registration goals by over 80%. They are experts at creating relationship building programs with your consumer and driving them to advocacy.

Jeff Shirley

Director, Digital Marketing

Georgia Pacific

Consumer Goods

We were looking for a partner that could help us with member acquisition in areas we did not traditionally operate. Response Media (RM) had the perfect combination of size, speed and expertise for our project.
To date, RM has reduced our acquisition costs, improved our overall capture rate and expanded our footprint.

Nick Braun

Manager, Member Acquisition

Mead Johnson

Consumer Goods

We have worked with Response Media for a number of years. They handle a majority of our prospecting work, and have always put the client first. From negotiating rates to making sure orders are delivered on time, Response Media is a top in class organization. I would highly recommend them to any company looking to boost their prospecting.

Private User

Marketing and Advertising