Making My Coke Rewards More Rewarding
Overall
Creativity
Quality
Value
Communication
Budget Range
$$$$$
$120,000 - $200,000

Direct Marketing

We turned to Response Media to help My Coke Rewards (MCR) drive greater efficiency in new member acquisition. This turned out to be a smart decision as the team helped us not only decrease spending by 15-20%, but they also showed us how to find more engaged new members (opt-in rates and overall engagement increased by 10%).

Response Media helped Coca-Cola create offer tests and strategies to encourage return participation by new members, and encourage users to incorporate the program into their daily online routine. The plan optimized our communication flow by recruiting and retargeting new MCR members via email, digital, social and text channels with messaging encouraging them to enter package codes.

The results they delivered helped turn My Coke Rewards into the largest CPG loyalty program at the time and helped create millions of dollars in value for The Coca-Cola Company.

I would not hesitate to turn to Response Media again given their deep, unparalleled, data-driven marketing expertise in crafting winning strategies.

6 months agoSee this agency