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Underscore Marketing

Underscore Marketing

Healthcare Marketing

ARE YOU SURE YOUR MEDIA INVESTMENTS ARE DELIVERING ON YOUR BUSINESS OBJECTIVES? - It's a challenge to figure out the right KPIs and get the right metrics for media programs. Underscore delivers ROMI-focused insights and media optimizations with both AI and human intelligence to ensure your advertising campaigns produce the strongest results -- beyond what AI-alone can yield. Working with Underscore means you'll have a team of experts focused on media strategy, planning, buying, management, and measurement across all forms of consumer media from digital to traditional print, broadcast, out of home, mobile, social, and content marketing. You'll also have a partner with deep expertise in Non Personal Promotion (NPP) in all media. Reach your exact target audience with every nuance you desire. Specialties include hyper-targeting health conscious consumers, patients with conditions ranging from minor to severe and/or rare diseases, health care professionals (HCPs) including PCPs, specialists, nurses, and caregivers. Noteworthy Recognition for Outstanding Campaign Performance: >4 TGas awards for campaign performance: -->2016 Physicians Campaign Paid Search Efficiency – Best in Benchmark (Saxenda) -->2014 Paid Search Engagement Rate (Effient) -->2014 Paid Search Cost Per Engagement (Effient) -->2013 Best in Benchmark for 2012 consumer and healthcare professional digital marketing performance (Benicar) >2017 Gold in PM 360 Trailblazer in the PROFESSIONAL WEBSITE/ONLINE INITIATIVE for Tresiba® HCP Digital Launch Acceleration & Evolution >Deals of Distinction award for negotiation Noteworthy Recognition for Leadership and Company Growth: >5x Inc. Magazine 5000 Honoree >Inc Magazine 2015 Top 100 Women-Led Companies in America (#23) 2016 Future 50 >Lauren Boyer, CEO, inducted into KPMG/University of Michigan QuantumShift program in 2016 and remains an active fellow

50 - 100 Staff
Multiple Cities



THE BEST AGENCY YOU SHOULD KNOW ABOUT BUT PROBABLY DON'T - After decades of creating transformative advertising for some of the world’s most successful brands, we decided it was time to transform the advertising agency. Fed up with an industry hell bent on churning out disposable, short-term and short-sighted advertising that leaves clients short-changed, we founded Immortology. We specialize in creating long ideas that make more people notice, remember and feel good about your business right now and for years to come. So when they're ready to buy, they will gladly and consistently choose you over your rivals, driving much higher sales and growth – even if your product or service is more expensive. We hold our work to a higher and longer standard. Our marketing approach is evidence-based - not opinion-based. And the latest evidence says advertising works best when it is integrated across both old and new media and combines both long-term, brand-building campaigns to grow demand and short-term, direct response tactics to harvest it. The solutions we recommend are backed by decades of research and the success of our work. Everything we do for our clients - no matter how big or small - is meticulously crafted to maximize results now and in the future without cannibalizing either. The result is more insightful and powerful strategic plans, impossible to ignore and hard to forget creative executions and more impactful and efficient media placements. With a mission to help you outsmart, outgrow and outlast your rivals, we'll be your competitive advantage not another expense.

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